People like buying stuff. One could therefore develop and launch a marketing campaign to attract customers to a certain product or service. But there’s a catch… A study shows that 95% of our purchase decision occurs in the subconscious mind. We should therefore not ignore how our brains work and not fight against human psychology. […]
Marketing became more complex than ever before. Several elements need to be taken into account in order to establish a good marketing strategy, such as: collecting actionable insights, engaging (potential) clients, increasing brand awareness. It might seem very complex and difficult at first, but tackling these challenges with a well-founded digital strategy is a first […]
Many companies that are specialized in Internet technology use a certain mechanism in order to attract the user to their product, which can be an app or a service. Such mechanism is called a persuasive technique. However, I believe that we should look beyond the idea of persuasive techniques used only by these tech companies. […]