Marketing Gamification

What are the benefits of using gamification in marketing?

Marketing became more complex than ever before. Several elements need to be taken into account in order to establish a good marketing strategy, such as:

  • collecting actionable insights,

  • engaging (potential) clients,

  • increasing brand awareness.

It might seem very complex and difficult at first, but tackling these challenges with a well-founded digital strategy is a first step in the right direction. Integrating gamification to gamify your business is a second step in the right direction to tackle this complexity.

Gamifying your business implies the involvement of marketing gamification, which is the integration of game elements like challenges and rewards in your marketing. Such an interactive approach provides a creative and unique experience that is personal to every user.

It increases enthusiasm and increases the chance that the user will search for more information about a mentioned product or service. Moreover, it helps create a satisfying experience for customers. By offering customers rewards for perhaps winning contests or liking a Facebook page, your gamification model keeps them coming back for more and builds loyalty.

In fact, interactive content is only a part of the whole story, but it is particularly effective since it connects users at multiple levels with a company.

A defining element of interactive marketing is that it gives users some control or influence over their experience, making the content more personal and memorable. It makes an emotional connection with the audience and leads to a longer relationship as opposed to simple brand awareness. Using gamification to increase the amount of time consumers spends in your app or website can raise their engagement level with your brand, which in turn can influence their purchase decisions in the near future.

Do you want to gamify your marketing?

Gamification integration and techniques can be used to attract customers, build brand loyalty, create leads, and give customers a reason to keep returning to the brand and purchase products and services.

A company could perhaps launch a marketing gamification campaign that aims to improve its customer’s experiences, increase engagement and get more followers, which can ultimately increase the number of customers. The end goal is to boost sales and increase profit.

Below are some tips on how to incorporate gamification into your own marketing strategy:

Know your target audience.

It is important to know what type of game might appeal to your customers. Overlooking this aspect, might not result in engaging them to get the return you are seeking.

Build incentives.

You need to determine what to give away as an incentive. This could be perhaps content, a promotional coupon or a product sample. To determine the right incentive, a benchmark of the several options might lead to the incentive with the most impact on your customer’s decision.

Set objectives.

Quantify the outcome of the gamification strategy to determine whether the objectives are achieved. Integrating analytics tools such as WorkerPro Analytics will gain insights on user participation, in order to measure the success of your campaign.

Don’t be afraid to look further.

It promises to be a challenging and exciting future for gamification with the addition of artificial intelligence (AI), as it can personalize the experience and as a result increases the challenge to keep the audience hooked. Stay attuned with WorkerPro on how new technology can be integrated to implement a gamification marketing strategy to keep your campaigns exciting for your audience that is always seeking more stimulation.

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