What are the benefits of the use of gamification in marketing?
Marketing became more complex than ever before. Several elements need to be taken into account in order to establish a good marketing strategy, such as:
- collecting actionable insights,
- engaging (potential) clients,
- increasing brand awareness.
It might seem very complex and difficult at first, but tackling these challenges with a well-founded digital strategy is a first step in the right direction. Integrating gamification to gamify your business is a second step in the right direction to tackle this complexity.
Gamifying your business implies the involvement of marketing gamification, which is the integration of game elements like challenges and rewards in your marketing. Such an interactive approach provides a creative and unique experience that is personal to every user.
It increases enthusiasm and increases the chance that the user will search for more information about a mentioned product or service. Moreover, it helps create a satisfying experience for customers. By offering customers rewards for perhaps winning contests or liking a Facebook page, your gamification model keeps them coming back for more and builds loyalty.
In fact, interactive content is only a part of the whole story, but it is particularly effective since it connects users at multiple levels with a company.
A defining element of interactive marketing is that it gives users some control or influence over their experience, making the content more personal and memorable. It makes an emotional connection with the audience and leads to a longer relationship as opposed to simple brand awareness. Using gamification to increase the amount of time consumers spends in your app or website can raise their engagement level with your brand, which in turn can influence their purchase decisions in the near future.
Do you want to gamify your marketing?
Gamification integration and techniques can be used to attract customers, build brand loyalty, create leads, and give customers a reason to keep returning to the brand and purchase products and services.
A company could perhaps launch a marketing gamification campaign that aims to improve its customer’s experiences, increase engagement and get more followers, which can ultimately increase the number of customers. The end goal is to boost sales and increase profit.
Below are some tips on how to incorporate gamification into your own marketing strategy:
Know your target audience.
It is important to know what type of game might appeal to your customers. Overlooking this aspect, might not result in engaging them to get the return you are seeking.
You need to determine what to give away as an incentive. This could be perhaps content, a promotional coupon or a product sample. To determine the right incentive, a benchmark of the several options might lead to the incentive with the most impact on your customer’s decision.
Quantify the outcome of the gamification strategy to determine whether the objectives are achieved. Integrating analytics tools such as WorkerPro Analytics will gain insights on user participation, in order to measure the success of your campaign.
Don’t be afraid to look further.
It promises to be a challenging and exciting future for gamification with the addition of artificial intelligence (AI), as it can personalize the experience and as a result increases the challenge to keep the audience hooked. Stay attuned with WorkerPro on how new technology can be integrated to implement a gamification marketing strategy to keep your campaigns exciting for your audience that is always seeking more stimulation.
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Using effective Persuasive Technology in Marketing
Many companies that are specialized in Internet technology use a certain mechanism in order to attract the user to their product, which can be an app or a service. Such mechanism is called a persuasive technique. However, I believe that we should look beyond the idea of persuasive techniques used only by these tech companies. In fact, persuasive technologies allow us to be flexible in the way of optimizing a given product. Realizing the existence of such flexibility in persuasive technology for our companies is a first step in the right direction.
There exist persuasive techniques that may be used in a marketing campaign. These techniques are mostly based on psychological factors in order to understand the influence they might have on the customer. However, we should not only look at the psychological factors. We also need to consider other factors that can result in the successful implementation of a good marketing campaign.
We live in a world in which we are exposed to hundreds of brands and advertisements for products every day. Buying a certain product is only a result of satisfying our needs, which could be either material, psychic or for display. Now, can we implement persuasive techniques in a marketing campaign in order to increase profit and revenue and at the same time meet the needs of the customer? If yes, which persuasive techniques are applicable in such a marketing campaign? Another important question we should consider is whether the potential customers will perceive the implemented techniques in the desired way.
Nowadays, simply understanding demographics and demand is not enough to have a strong and well-founded marketing campaign. It is here where persuasive technology may come in handy. Well, there are some interesting factors in persuasive technology that could be used in marketing campaigns. Some examples of these factors are peer pressure and hope. Scientific research showed that humans have a certain need to belong, or to be accepted and be a part of a society. In addition, humans analyze the behavior of others in order to decide on their own behavior. So in fact, the product everyone else wants is more valuable.
It would be wrong to claim that these persuasive techniques will work without any doubt in any marketing campaign. However, having a well-founded marketing strategy among all other components needed, persuasive technology may then come to its strengths.
At WorkerPro, we believe in challenging the present state of digital marketing of small businesses. Contact us for a talk about improving your business’ digital marketing campaigns. We currently offer 2 free social media posts to get a taste of our product!
Insights & Extras
5 important benefits of Digital Marketing for Businesses
This is perhaps one of the top reasons why digital marketing is powerful. A well-founded digital marketing strategy can provide you with reliable and solid reports about your marketing campaign.
Your customers are on social media. Through digital marketing combined with advertising, your business will be able to reach your customers on these social platforms.
Nowadays, a customer may prefer to be approached in a personalized way in a marketing campaign. Digital marketing enables us to use the preferences of customers for sending them a unique marketing message.
Once you are provided with digital marketing analytics, your business can target the different segments in order to ensure the right customer is viewing your content.
Before consumers even know what product or service they need, they will most probably use search engines to search for answers on their questions. Having an online presence combined with an effective digital marketing campaign will help your business provide customers an answer on their questions.