Why companies use gamification

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Integrating gamification programs presents a company many benefits and advantages. But what is gamification and what can it bring to companies? When done right, gamification can boost employee productivity and engagement It is the application or integration of game elements in a non-game environment, while delivering the performance intelligence needed to drive business results. Such […]

Marketing Gamification

What are the benefits of the use of gamification in marketing?

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  Marketing became more complex than ever before. Several elements need to be taken into account in order to establish a good marketing strategy, such as: collecting actionable insights, engaging (potential) clients, increasing brand awareness. It might seem very complex and difficult at first, but tackling these challenges with a well-founded digital strategy is a […]